From brief to payment, we stay in the deal.
Six phases, one broker in the middle. Here's the full DealForge deal flow — and where the 20% comes in.
Brief or join
A brand briefs a campaign (budget, audience, deliverables). A creator joins the roster with their rate card and niches.
Match
We surface 2–3 creator matches that genuinely fit the brand's audience and budget. Both sides review before anything is locked.
Negotiate
We negotiate the creator's rate, scope, usage rights, and timeline on behalf of both sides until everyone signs off.
Contract
We paper the deal. The brand agrees to pay the creator's compensation plus DealForge's 20% broker fee.
Produce
We brief the creator, chase deliverables, route approvals, and keep the deal on schedule.
Pay & close
The brand pays the total (rate + 20%). The creator receives their full rate. DealForge collects the 20% on top.
Where the 20% comes in
Our fee is added on top of the creator's agreed compensation at the contract phase (04). The creator never pays it, and the brand sees the full breakdown upfront — creator rate plus 20%, nothing hidden.